When I was 9, my Dad handed me the book “Rules for Revolutionaries” by Guy Kawasaki, and told me it was the Bible. I believed him.

He gave me an awareness of startups, reps with consumer product intuition, and the fire to succeed as an early-stage underdog.

I made a decade-long bet that starting my career in social media and marketing would equip me with a toolbox to experiment and win in consumer markets.

Every scope compounds. I get sent in for one lane and leave with the system.

I strive for the best odds of success in:

• Increasing the standard of customers’ experiences
• Finding unsuspecting, overlooked markets
• Translating complicated, technical, and seemingly oversaturated verticals into mainstream appeal

TL;DR

• Dropped out of elementary to homeschool.
• Worked as a tour guide, a writer, a reporter, and studied oncology. Found out I loved technology.
• Made my first “social media startup” in ~2016. Constantly ran new experiments to maintain my viral touch.
• Briefly attended USC’s Iovine and Young Academy, studying entrepreneurship and crypto.
• Left university to pursue consumer experiments full time. Needed to be “in the field.”
• Found a knack for getting deployed into companies and building systems for fast-paced teams — organic content, creator programs, loyalty programs, and long-term brand partnerships.
• a16z New Media Fellow, recognized for my fast-fire approach to organic takeovers and trendsetting.